At Modilai, we take privacy seriously. We believe that protecting your personal data is an essential part of earning your trust. This Privacy Policy explains in plain language how we collect, use, and protect the information of users, customers, and visitors who interact with our website and services. Whether you are exploring our site or using our Style Creator tool, this document clarifies what data we handle, why we handle it, and how we keep it safe.
When you visit our website or use our product, we may collect certain personal information that you voluntarily provide to us. This may include your name, email address, company name, or other contact details if you choose to sign up, request a demo, or communicate with us. We use this information only to deliver the service you request, to answer questions, and to maintain contact regarding your business relationship with us. In some cases, we also process payment-related details, though these are managed entirely through secure third-party systems. Modilai itself never stores or has access to your complete credit card information. All transactions and sensitive payment data are securely handled through our payment provider, Stripe.
In addition to this, we automatically collect certain technical data whenever you access our website. This may include your IP address (processed in anonymized form where possible), browser type, operating system, referral source, device information, pages visited, session duration, and similar analytical data. We gather this information to understand how visitors use our website, to ensure technical performance, and to improve our user experience. For business clients, we may also track interactions within the Style Creator environment — such as clicks, outfit combinations, cart additions, and general engagement metrics — to generate analytics that help brands understand how customers interact with their products.
It’s important to note that while our system provides these insights, it does so responsibly. We are fully committed to maintaining your privacy and transparency. We do not store any shopper-uploaded content, including selfies or other personal images uploaded during the try-on experience. Any temporary uploads or visualizations are processed securely and immediately discarded once the generation is complete. Our focus is on providing accurate and realistic visualization results, not on collecting or retaining user media.
We use the data we collect primarily to operate, improve, and secure our platform. This includes providing customer support, optimizing software performance, managing subscriptions, generating anonymized analytics, and preventing fraud or misuse. Occasionally, we may also use data to send important updates about your account, software improvements, or legal notifications — but we do not engage in spam or sell your information to any third parties.
We only share information with trusted service providers who are essential to our operations. For example, we work with Stripe for secure payment processing, Supabase for data hosting and user authentication, and Google Analytics (GA4) for anonymous usage tracking. All of these partners comply with strict data protection standards and only process information as necessary to deliver their respective services. No other third party has access to your personal data without your explicit consent.
Like most modern websites, Modilai uses cookies to ensure smooth functionality and improve your browsing experience. Some cookies are essential for the website to function, such as those keeping you logged in or saving your preferences in the Style Creator. Others help us understand how visitors use the site so we can improve our design, content, and performance. You can choose to disable or delete cookies at any time through your browser settings, though this may affect the way some features work.
We retain personal data only for as long as it is necessary to provide our services or comply with legal obligations. Analytical data, such as visit logs, may be stored for up to twelve months to measure performance and usage trends. Once the retention period expires, your data is permanently deleted or anonymized.
Our entire platform is secured through HTTPS encryption and runs on reliable, modern infrastructure designed to keep your information safe. We continuously monitor for potential vulnerabilities and ensure that all our service providers follow current industry security standards. Payment transactions are fully PCI-DSS compliant thanks to Stripe, and no sensitive card data ever passes through or remains on our servers.
As a user, you have full control over your personal information. You may request access to your data, ask for corrections or updates, request deletion, withdraw consent, or ask for a copy of your data for portability purposes. To exercise these rights or ask any privacy-related questions, you can always contact us directly at hello@modilai.com . We respond promptly and transparently to all privacy requests.
At Modilai, our goal is not just to offer a cutting-edge digital experience but also to respect every individual’s right to privacy. We design our systems with security and confidentiality in mind from the very beginning. We never sell or misuse personal information and never store user-uploaded selfies or content. We appreciate your trust and are committed to handling your data responsibly and ethically, every step of the way.